Swedish retailer H&M [1] has a jaw dropping digital signage installation on its flagship store in the Champs-Elysees. There are a total of eleven double sided 103in screens that move up and down the store and also go side ways on the top floor window.
[2]From the street you can see a screen disappearing into the floor on the left and a screen showing a rose on the back of the right window
As the screens move, images change and I could have stood there watching for quite a while, (well okay if it wasn’t so cold and windy!).
In a way, this installation is a cross between a piece of art and digital signage. Sometimes the screens display posters with prices and some times they just have beautiful images.
[3]Window screen with the rose from inside the store by the door
The lifting system to move the screens is incredibly big and you can actually hear a constant buzz inside the store. But what a spectacle!!
The French like it. This is the 140th H&M store in France and the 11th store in Paris. Expansion will continue to be a focus for France for 2011 with stores planned for both new and existing cities. The new Champs-Elysees H&M store is situated at 88 avenue des Champs-Elysees.
Lets keep our eyes peeled to see how H&M exceeds it self on new stores.
[5]From the street window, looking down, you can see the strong chain sand poles where the screens slide up and down
[6]Looking up from the street entrance, you can see the motor that lifts and lowers the screens. (the top of the head on the picture is the from a poster in one of the screens that had reached its upmost position)
2 Comments To "H&M Shows Flying 103” Screens"
#1 Comment By Bill Yackey On 4 March 2011 @ 14:01 @625
I’m headed to Paris in May, I will definitely have to check this out.
#2 Comment By Anonymous On 5 March 2011 @ 01:32 @105
While you’re there check out the headquarters of Paradis Des Fruits, a Phillipe Stark interior featuring 10+ 103″ plasmas floor to ceiling and slow-mo footage of fruit dropping into water and yoghurt. I worked on it a couple of years ago for AMX and the content left me breathless. Don’t know who the integrator was but I do know they must be the most expensive smoothies in the free world to pay for all the kit that went in!!