Comments on: Media Week – Time Is Of The Essence http://www.dailydooh.com/archives/4315 Digital Out Of Home - Insight, Knowledge and Opinion Sat, 11 Feb 2012 20:37:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeff Collard http://www.dailydooh.com/archives/4315/comment-page-1#comment-8080 Jeff Collard Fri, 10 Oct 2008 14:31:39 +0000 http://www.dailydooh.com/?p=4315#comment-8080 I agree that the hardware and software suppliers do a poor job of talking about successes. However, we (collectively) often don't talk about our customers because our customers won't give us permission to do so. In some cases, customers don't want their competitors to know what they are doing but more often there is little benefit to them to have their vendors talk about them. The US market is particularly litigious and any public statement about a company requires clearance from senior managers, corporate council and PR departments. Why would anyone want to go through that hassle even if it can save them a few dollars on the products they purchased? There are lots of customers that I would love to talk about but contractually we are not allowed to discuss their business, do a press release or even list their name on our web site. Many of these customers will provide references when contacted and we greatly appreciate their support but the standard corporate policy will not allow us to publicize their use of our product. As far as fear of competition goes, if you provide a good product and service, then you have nothing to worry about. Presumably your customer has already done his homework before he purchased (unless of course this is one of those endless free pilots to get a foothold somewhere). I agree that the hardware and software suppliers do a poor job of talking about successes. However, we (collectively) often don’t talk about our customers because our customers won’t give us permission to do so. In some cases, customers don’t want their competitors to know what they are doing but more often there is little benefit to them to have their vendors talk about them. The US market is particularly litigious and any public statement about a company requires clearance from senior managers, corporate council and PR departments. Why would anyone want to go through that hassle even if it can save them a few dollars on the products they purchased? There are lots of customers that I would love to talk about but contractually we are not allowed to discuss their business, do a press release or even list their name on our web site. Many of these customers will provide references when contacted and we greatly appreciate their support but the standard corporate policy will not allow us to publicize their use of our product.

As far as fear of competition goes, if you provide a good product and service, then you have nothing to worry about. Presumably your customer has already done his homework before he purchased (unless of course this is one of those endless free pilots to get a foothold somewhere).

]]> By: Francis Ford Coppola http://www.dailydooh.com/archives/4315/comment-page-1#comment-8077 Francis Ford Coppola Fri, 10 Oct 2008 12:52:55 +0000 http://www.dailydooh.com/?p=4315#comment-8077 Don Corleone in "The Godfather" said that famous quote about enemies and friends... Don Corleone in “The Godfather” said that famous quote about enemies and friends…

]]> By: purpledogtv (Glasgow) http://www.dailydooh.com/archives/4315/comment-page-1#comment-8076 purpledogtv (Glasgow) Fri, 10 Oct 2008 12:30:50 +0000 http://www.dailydooh.com/?p=4315#comment-8076 Probably the kick up the backside we all need ! BTW is the post-campaign analysis of WBCM campaign available ? Probably the kick up the backside we all need ! BTW is the post-campaign analysis of WBCM campaign available ?

]]> By: Darren Briggs http://www.dailydooh.com/archives/4315/comment-page-1#comment-8074 Darren Briggs Fri, 10 Oct 2008 12:10:04 +0000 http://www.dailydooh.com/?p=4315#comment-8074 Interesting article - well said ! Interesting article – well said !

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