Screenreach Interactive, a tech start up from the UK, has launched Screach – an interactive digital media platform that enables users to create real-time two way interactive experiences between smartphones and screen content with no need for additional hardware.
The two-way nature of Screach means consumers can interact with content and win instant, real-world prizes sent straight to their mobile phones – giving consumers compelling reasons to engage with digital signage, TV shows, and ads in new and exciting ways.
Paul Rawlings, CEO of Screenreach says, “In modern life we are surrounded by screens, but most of them offer a passive, one way experience. With Screach these screens can become fully interactive; giving brands an opportunity to really engage their customers on a whole new level.”
“We have made Screach a social experience too – effectively checking users in on their Facebook Wall to experiences, brands and locations when they engage. As we offer both virtual and real world prizes, in the form of points, badges and coupons, brands can offer their customers a range of new ways of engaging – and as we profile users, brands can learn much more about their customers so that they can really tailor campaigns making them more relevant than ever before. “
Screenreach Interactive has partnered with RMG Networks’ coffee shop network across the US and with Newcastle United, one of the UK’s Premiership Soccer Clubs as well as several high profile Museums and visitor attractions.
“We have had a really positive response to our technology so far,” said Rawlings. “In our first month alone at the Royal Armouries Museum in the UK we had over 12,000 interactions, compared to only 107 ‘check ins’ at the same location achieved by other location based services. With partners at major sports venues in the UK and access to screens across America with RMG Networks, we’re confident Screach is going to have a massive impact on a global scale.”