Many of the winning Best New Product Awards brands are currently participating in Astral Out-of-Home ’s Winner Circle Program and can be seen on Astral Out-of-Home’s 22 large format digital boards in Toronto and Vancouver.
The Best New Product Awards, a division of BrandSpark International , staged its annual awards show at the Bluma Appel theatre  in Toronto last week. Some of the brands include: Gillette Fusion ProGlide , Sunlight Deep Clean Laundry Detergent , Dr. Oetker Casi Di Mama Pizza , Sensodyne Iso-Active Toothpaste , Arm & Hammer Double Duty Cat Litter  amongst others.
The study surveyed more than 36,500 Canadians, who weighed in on consumer trends and voted on their favourite new products in 55 categories with awards being given in the food and beverage, health and beauty, and household categories.
The Top 2011 Best New Product Award winners are:
- Best in Food & Beverage Category and Best in Show: Europe’s Best Antioxidant Fruit Blend Frozen Fruit 
- Best in Health & Beauty Category: Trojan Fire & Ice Condoms 
- Best in Household Products Category: Arm & Hammer Double Duty Cat Litter 
Astral is in its first year partnering with the BNPA as the official outdoor media partner.