Wireless Ronin Partners With Sprint

Gail Chiasson, North American Editor

Wireless Ronin Technologies Inc., Minneapolis-based digital signage provider, has entered into a teaming and co-marketing agreement with Sprint to offer customers a comprehensive, fully-hosted digital signage and content management solution.

The partnership pairs Sprint wireless technologies with Wireless Ronin’s end-to-end corporate digital signage network. It’s the second major announcement by WRT this week. On Monday, it announced that it has received initial dealer orders for RoninCast for Automotive iShowroom to be deployed within Chrysler Group LLC’s FIAT studios in the U.S..

Wayne Ward, vice-president of Sprint’s Emerging Solutions Group, says, “Our relationship with Wireless Ronin exemplifies the type of digital signage breakthroughs achievable through Sprint’s 4G network. Sprint’s head start in 4G has helped partners like Wireless Ronin in rapidly implementing 4G functionality while further exploring 4G’s vast potential.”

The Wireless Ronin and Sprint solution will leverage WRT’s extensive digital signage market presence with its proprietary RoninCast software platform, dynamic content engineering and network support through its 24/7/365 network operations center along with Sprint’s 4G data connectivity system. This combination offers a robust, flexible, and economical solution.

By incorporating the Sprint 4G network into RoninCast software, the customer can run its system parallel with its business network, thereby limiting IT integration requirements. The combined expertise of WRT and Sprint will offer the customer an easily implemented solution to drive measurable business results.

“Wireless Ronin benefits tremendously from the reach of a partner like Sprint,” says Scott Koller, president and CEO, WRT. “This offers us the chance to leverage the business relationship that Sprint has created with a wide variety of customers while extending the breadth of our digital signage solutions using the Sprint 4G network.”

In regards to Chrysler’s choice for the FIAT Studios, Koller says that it was chosen because of WRT’s proven track record with its other branded dealerships (Chrysler, Dodge, Jeep and Ram) using the innovative iShowroom-branded tower application.

Wireless Ronin’s iShowroom-branded tower application will be featured in the FIAT Style Center of the new FIAT Studio Facilities. Wireless Ronin will provide the hardware, RoninCast software, 24/7/365 support through its network operations center and content development. iShowroom runs on interactive and promotional screens, visually and interactively assisting the FIAT customers and sales specialists alike through the vehicle design and buying process.

Terri Sayler, WRT’s senior vice-president sales and marketing, says, “Today’s customers arrive at the dealership armed with a greater knowledge base than ever before, and the sales staff needs immediate access to information that can effectively guide these customers through their selection process.”

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