Last week, Adobe let loose their latest incarnation of their ubiquitous Flash Player.
If someone asked me to build them a digital signage software solution today, this new player would be the engine behind it.
It’s packed with all the tasty bits of goodness that rich media platforms should have, killer features such as built in 3-D transformation- which translates into; you don’t need to have / or be a 3D Animation god to create cool stuff, – you can design in 2D, then animate in 3D – now with local audio processing as well, Ed
This new version supports “roll-your-own” filter and effects  features based on the same technology used in AfterEffects, has an enhanced text layout engine, a dynamic sound API and the cherry on top of this whole thing is that Adobe’s integrated its authoring environment into the CS4  digital workflow.
Adobe’s new flash player brings with it the legacy of the OpenScreen Project , an open source community to create platforms for rich media to be delivered not just to DOOH applications, but also to mobile, web and consumer electronics.
Which of course. is the holy grail for scalability in the digital out of home ecosystem. I forsee two trends developing, a migration from proprietary software to the more open platforms, – The more advanced DOOH networks that have already spent their cash on building out their player hardware infrastructure will discover that there is a clear cost savings substituting flash as a player and distribution engine vs. paying a monthly or annual software subscription fees for the proprietary platforms. Consider Clear Channel’s Digital Billboard in Times Square NYC, its running on an adobe flash player.
The second trend is that its only a matter of time until on-line video networks such as Hulu  or Joost  figure out how easy and cost effective it can be to expand their online networks into the DOOH space.
Download it now  – Version 10.