i-bank, Greece’s New Banking Experience

Geny Caloisi

In Athens, a new concept for banking has opened which brings together the best elements of a successful retail space, with banking services in a comfortable contemporary space. The new i-bank store, operated by the National Bank of Greece is a sleek and stylish store concept from Allen International, in which the technology and services on offer blend seamlessly into the architectural design.

Michael Allen, Chairman of Allen International says, “i-bank is a technologically innovative, ecologically responsible, and customer friendly space that changes people’s perception of a bank.”

Working with Allen International, digital signage company Beaver Group produced some eye-catching content design for the interior wall space. The harmonious combination of architectural design and new technologies complement the hallmark features of i-bank. The finished result is a customer space which is open and a stylish reflection of contemporary banking.

C-nario provided the digital signage platform, C-nario Messenger, while Panou, a Greek company specialized in audiovisual equipment and projects, served as the prime contractor and project designer and integrator.

Tamvakakis Apostolos, CEO of the National Bank of Greece explains,

“The i-bank store is for everyone; those who already use i-bank’s online services and those who will see the benefits of automated banking services for the first time. Everyone in the i-bank store will have the opportunity to make a step forward into the future and explore new opportunities that technology can offer us.”

The digital signage network includes 16 screens (including three touch screens) and five projectors. The displays show educational and promotional videos about NBG’s i-banking services, as well as entertaining content, creating an exciting atmosphere. Twelve of the screens are arranged in a row at portrait orientation, enabling the display of synchronized content on multiple screens, as a single, fully integrated, homogeneous display element, resulting in an amazing and innovative visual effect.

The touch screens, located in a special interactive area, enable visitors to experience i-banking services and play interactive games directly on the screens. Five projectors have been installed: three project digital content on screens suspended from the ceiling, and two project on the floor at the entrance.

“Digital signage has become an important element in modern banking, allowing a more effective customer experience and communication,” said Tamir Ginat, C-nario’s CEO. “It is only natural that digital signage has been chosen by NBG as a primary means to raise public awareness to the tremendous potential and benefits of e-banking.”

In 2011, two more i-bank stores will open their doors in Thessaloniki.

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