JCDecaux Momentum Shanghai Airport

Adrian J Cotterill, Editor-in-Chief

Here we see very nice digital screen rollouts in Pudong and Hongqiao Airports in Shanghai, China – the network is operated by JCDecaux Momentum Shanghai Airport Advertising Company Ltd. with C-nario’s Messenger and Universal Player solutions managing 209 displays.

C-nario, through its Singapore office, was selected by JCDecaux Momentum Shanghai Airport Advertising Company Ltd. as the technological platform provider and as the project’s prime contractor.

DVI Solutions, a Singapore-based company specializing in audio-visual solutions, services and installations, with offices in Shanghai, was the local subcontractor.

Displays include MUPI advertising panels, video walls (including a 64-screen video wall), and TV screens.

MUPI is an acronym for the French term Mobilier Urbain Pour Information (Urban Furniture for Information) and is a type of sign about two square meters in size. The digital MUPI installed in Shanghai airports was designed by architect Jean-Michel Wilmotte for JCDecaux.

Content displayed in both of the airports includes advertising, announcements from the airport authority, and live TV.

Many of the MUPI signs are arranged in groups, displaying the same information in a synchronised manner – basically allowing objects to move from screen to screen.

Thierry Bardoux, General Manager, JCDecaux Momentum Shanghai Airport Advertising Company Ltd told us “C-nario’s software is an excellent and scalable platform that perfectly meets the outdoor and indoor advertising needs at Shanghai’s airports”.

He added “C-nario’s ability to produce perfect output has met our requirements. Advertisers are highly impressed by the overwhelming impact that the displays have on passengers, as well as by the competitive size of the project, the high-definition visual performance, the exclusive location, and the persuasive network.”

Pudong International Airport is located in the east of Shanghai. It currently handles an average of over 400 aircraft movements per day, already accounting for approximately 60% of Shanghai’s total aircraft movements.

Hongqiao International Airport is located in Shanghai’s western suburbs, and currently serves mainly domestic flights. The airport accommodates an average of over 300 aircraft movements per day.

About JCDecaux Momentum Shanghai Airport Advertising Company Ltd.

JCDecaux Momentum Shanghai Airport Advertising Company Ltd. is a joint venture created by Airports of Shanghai, JCDecaux Pearl & Dean (a 100% subsidiary of JCDecaux, one of the world’s leading outdoor advertising companies), and Shanghai Momentum Media Company. The company has the rights to manage exclusively the interior and exterior advertising space of the two Shanghai airports.

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