Media and marketing chiefs from Nestle, BMW, Kraft, Coca-Cola, Unilever and RIM join the speaker line-up for The Festival of Media 2011 which is being held in a few weeks time in Montreux, Switzerland (8th-10th May 2011).
The line up of speakers includes leading lights from within the global film, games and music arenas who will present their thoughts on how to ‘Harness The Cultural Zeitgeist’, whilst a review of the Japanese mobile market and presentations from the hand-picked, early stage businesses that comprise the Media Accelerator Programme finalists will give delegates insight into ‘Emerging Opportunities and Future Game-Changers’.
Other future-gazing sessions include ‘New Directions for Marketing’ with speakers including the VP of Global Media Services at Kraft Foods.
Content also takes centre stage within sessions including ‘If Content is King, who is Running the Kingdom?’ where the brand opportunities within online story-telling and app creation will be discussed.
Content creators such as screenwriter & producer Tim Kring, creator of Heroes and the man behind Kiefer Sutherland’s new series Touch will also be appearing within the ‘Social Connections’ session, discussing ‘Ideation and the Social Network’ alongside the VP for digital media and marketing from RIM.
In ‘The Secrets of Engagement’ leading neuroscientist Dr Carl Marci will be providing delegates with the benefits of his research.
A global tour of media innovation will be led by an impressive range of agency network CEOs, including the leaders of MediaCom Worldwide, PHD Worldwide, OMD Worldwide, Starcom MediaVest Group, MPG, ZenithOptimedia and Posterscope Worldwide.
Festival Founder and CEO of C Squared Charlie Crowe told us “I firmly believe that 2011 stands to be a vital year in the media industry’s development. We are witnessing growth not just in financial terms but perhaps more importantly in creative and technological terms. The Festival agenda for 2011 harnesses this dynamism to share with the delegates in the most exciting format we have ever presented”.
Now in its fifth year, the Festival, known for being the only event truly focused on global media innovation and attracting more senior global decision makers than any other, is expected to be the biggest and most successful Festival to date.
Over 40% of confirmed delegates are at SVP, MD and CEO level, with over 20% from brand advertising companies, while over 40% have agency responsibility for their client’s media spend.