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This Is Not Just Signage, This Is M&S Signage

Spotted in the window of M&S [1] at Westfield London Shopping Centre earlier today…

[2]

It was rear projection and looked very bright. Also spotted in the Car Park entrance were two 55″ LCD screens which were showing the new M&S TV commercials.

The projection unit was Panasonic and the acrylic looked like it was from Vueinti [3].

A UK industry insider told us “while the 55″ Samsungs are now a permanent fixture, allegedly this install is a temporary tester BUT with more testers to come!” so maybe giant retailer M&S are about to take Digital Signage seriously?