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	<title>Comments on: Reactrix Now For Sale</title>
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	<link>http://www.dailydooh.com/archives/4480</link>
	<description>Digital Out Of Home - Insight, Knowledge and Opinion</description>
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		<title>By: Mr. Bun Bun</title>
		<link>http://www.dailydooh.com/archives/4480/comment-page-1#comment-9384</link>
		<dc:creator>Mr. Bun Bun</dc:creator>
		<pubDate>Thu, 23 Oct 2008 16:44:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.dailydooh.com/?p=4480#comment-9384</guid>
		<description>Hey exRx: Mike Ribero should wake up with &quot;the horse&#039;s head on his pillow&quot; for spending money on stuff like first class plane tickets, limos, his daily lunch delivery and Four Seasons hotel stays. They didn&#039;t spend money on R+D they spent money on Mike Ribero who single-handedly brought down the company. GestureTek has it right and is still in business...Reactrix is not.</description>
		<content:encoded><![CDATA[<p>Hey exRx: Mike Ribero should wake up with &#8220;the horse&#8217;s head on his pillow&#8221; for spending money on stuff like first class plane tickets, limos, his daily lunch delivery and Four Seasons hotel stays. They didn&#8217;t spend money on R+D they spent money on Mike Ribero who single-handedly brought down the company. GestureTek has it right and is still in business&#8230;Reactrix is not.</p>
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		<title>By: exRx</title>
		<link>http://www.dailydooh.com/archives/4480/comment-page-1#comment-9070</link>
		<dc:creator>exRx</dc:creator>
		<pubDate>Mon, 20 Oct 2008 18:58:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.dailydooh.com/?p=4480#comment-9070</guid>
		<description>@TMTVC: Wow, it would hard to be more wrong. Well, ok, you&#039;re probably spot-on about Catchyoo.

GTek did indeed exist before Reactrix, and their tech was just as useless for this purpose back then as it is today. It&#039;s demoware that doesn&#039;t work out in live deployments. The IP needed to make it robust enough to be real was owned by... Reactrix. (This is about using GTek for floor or wall media deployments; they have a lot of good tech for other purposes. GTek is a good company within its sphere of expertise.) Oh, and they &quot;borrowed&quot; from Reactrix, not the other way around.

As for &quot;pooring it&#039;s investor dollras into... R&amp;D&quot;... uh... you weren&#039;t involved with Reactrix in any way, were you? Rx spent almost nothing on R&amp;D for most of its history, but instead plowed all of its money into the direct media sales business. That&#039;s one thing that&#039;s safe to say about Reactrix: it went all out for media sales. It would have been interesting if it had tried technology ownership instead; Rx did pretty well tech-wise on a very meager investment.

And finally, Rx did well in its limited attempts in Asia, but was too concerned with pouring all of its money and energy into the media business to properly support those attempts. It&#039;s not about IP &quot;protection&quot;, which is largely useless anywhere even when the legal system backs you up. It&#039;s about whether your stuff works and keeps working. If there&#039;s cash at stake, IP can be worked around somehow, whether you&#039;re in the US or elsewhere. The engineers will find a way to do the same thing in a different way, the lawyers will work something out, somebody will get bought out or crushed, or someone will wake up with a horse&#039;s head on their pillow.</description>
		<content:encoded><![CDATA[<p>@TMTVC: Wow, it would hard to be more wrong. Well, ok, you&#8217;re probably spot-on about Catchyoo.</p>
<p>GTek did indeed exist before Reactrix, and their tech was just as useless for this purpose back then as it is today. It&#8217;s demoware that doesn&#8217;t work out in live deployments. The IP needed to make it robust enough to be real was owned by&#8230; Reactrix. (This is about using GTek for floor or wall media deployments; they have a lot of good tech for other purposes. GTek is a good company within its sphere of expertise.) Oh, and they &#8220;borrowed&#8221; from Reactrix, not the other way around.</p>
<p>As for &#8220;pooring it&#8217;s investor dollras into&#8230; R&amp;D&#8221;&#8230; uh&#8230; you weren&#8217;t involved with Reactrix in any way, were you? Rx spent almost nothing on R&amp;D for most of its history, but instead plowed all of its money into the direct media sales business. That&#8217;s one thing that&#8217;s safe to say about Reactrix: it went all out for media sales. It would have been interesting if it had tried technology ownership instead; Rx did pretty well tech-wise on a very meager investment.</p>
<p>And finally, Rx did well in its limited attempts in Asia, but was too concerned with pouring all of its money and energy into the media business to properly support those attempts. It&#8217;s not about IP &#8220;protection&#8221;, which is largely useless anywhere even when the legal system backs you up. It&#8217;s about whether your stuff works and keeps working. If there&#8217;s cash at stake, IP can be worked around somehow, whether you&#8217;re in the US or elsewhere. The engineers will find a way to do the same thing in a different way, the lawyers will work something out, somebody will get bought out or crushed, or someone will wake up with a horse&#8217;s head on their pillow.</p>
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		<title>By: TMTVC</title>
		<link>http://www.dailydooh.com/archives/4480/comment-page-1#comment-8983</link>
		<dc:creator>TMTVC</dc:creator>
		<pubDate>Sat, 18 Oct 2008 21:27:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.dailydooh.com/?p=4480#comment-8983</guid>
		<description>I don&#039;t think Catchyoo is anywhere close to take over a company like Reactrix. First, as Olivier2f stated; they are NOT in the US and certainly have no knowledge of the US market and if focusing ouside US; - what would be the vaule of Reactrix there??? Secondly, has anyone ever seen a financial statement from Catchyoo? I think it&#039;s a rather modest operation indeed! The Reactrix tech s petty much owned by a Canada based company called GestureTek way before Reaxtrix was even concieved. Reatrix should have focused on it&#039;s core business, namely media sales and not technology ownership which requires a completly different biz model. Further on, software related IP&#039;s are only propely protected in North America. In Asia you will find a sea of different technologies close to or equal to Reactrix available for relatively small investments so the list goes on why Reactrix made a huge misstake pooring it&#039;s investor dollras into the bottomless pit calles R&amp;D.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think Catchyoo is anywhere close to take over a company like Reactrix. First, as Olivier2f stated; they are NOT in the US and certainly have no knowledge of the US market and if focusing ouside US; &#8211; what would be the vaule of Reactrix there??? Secondly, has anyone ever seen a financial statement from Catchyoo? I think it&#8217;s a rather modest operation indeed! The Reactrix tech s petty much owned by a Canada based company called GestureTek way before Reaxtrix was even concieved. Reatrix should have focused on it&#8217;s core business, namely media sales and not technology ownership which requires a completly different biz model. Further on, software related IP&#8217;s are only propely protected in North America. In Asia you will find a sea of different technologies close to or equal to Reactrix available for relatively small investments so the list goes on why Reactrix made a huge misstake pooring it&#8217;s investor dollras into the bottomless pit calles R&amp;D.</p>
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		<title>By: EU</title>
		<link>http://www.dailydooh.com/archives/4480/comment-page-1#comment-8808</link>
		<dc:creator>EU</dc:creator>
		<pubDate>Thu, 16 Oct 2008 15:12:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.dailydooh.com/?p=4480#comment-8808</guid>
		<description>Can you share any numbers (revenues, asking price, how long they&#039;ll last)?</description>
		<content:encoded><![CDATA[<p>Can you share any numbers (revenues, asking price, how long they&#8217;ll last)?</p>
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		<title>By: Mr. Bun Bun</title>
		<link>http://www.dailydooh.com/archives/4480/comment-page-1#comment-8781</link>
		<dc:creator>Mr. Bun Bun</dc:creator>
		<pubDate>Thu, 16 Oct 2008 01:54:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.dailydooh.com/?p=4480#comment-8781</guid>
		<description>Bad management indeed! Spent more then $110M when you count in the ad revenue. Mike. Ribero should be ashamed of himself and what he did to the company—especially the employees whom he left in a lurch.</description>
		<content:encoded><![CDATA[<p>Bad management indeed! Spent more then $110M when you count in the ad revenue. Mike. Ribero should be ashamed of himself and what he did to the company—especially the employees whom he left in a lurch.</p>
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		<title>By: Olivier2f</title>
		<link>http://www.dailydooh.com/archives/4480/comment-page-1#comment-8772</link>
		<dc:creator>Olivier2f</dc:creator>
		<pubDate>Wed, 15 Oct 2008 20:12:51 +0000</pubDate>
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		<description>Catchyoo !!
That would make the most sense I guess. Same market, better management, international market but little in the US. Perfect match.</description>
		<content:encoded><![CDATA[<p>Catchyoo !!<br />
That would make the most sense I guess. Same market, better management, international market but little in the US. Perfect match.</p>
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