As part of a premium outdoor campaign breaking this week, the award-winning luxury airline Emirates [1] has rebranded Ocean Outdoor’s spectacular Silver Screen [2] on London’s M4 (Ocean Outdoor’s Silver Screen is the biggest digital site on the M4, dominating routes in and out of Heathrow Airport.).
[2]
Emirates is the first advertiser to extend the creative canvas onto the physical structure of the large format site, creating significant brand amplification.