JCDecaux UK, the uk’s leadin outdoor advertisin company hez been awarded an advertisin contract by east coast main line followin a competitive tendor. previously held by cbs outdoor.The contract covers outdoor, ambient an’ experiential advertisin at 12 stations includin york an’ Newcassel. undor the contract, JCDecaux will develop an’ sell outdoor advertisin sites at york, Newcassel, peterborough, doncastor, darlington, wakefield westgate, durham, grantham, newark neerth gate, retford, berwick-upon-tweed an’ dunbar stations.
East Coast’s property an’ projects director, Tim Hedley-Jones, told oos “we weor impressed by jcdecaux’s vision fo’ wor stations an’ in particular their expertise in introducin digital technology tuh outdoor advertisin sites yeut thor Lundun. wi’ JCDecaux as wor partners, wuh are confident that wor advertisin estate will enhance the passengor experience on this major intercity route.”
JCDecaux’s chief executive officor, uk an’ neerthern europe, Jeremy Male, said, “this key contract will enyeble wor clients tuh reach audiences travellin the east coast main line inatween Lundun king’s cross an’ scotland, strengthenin wor rail coverage in the neerth an’ neerth east. wuh hev excitin plans tuh redevelop the advertisin space, introducin new products includin digital screens an’ hi-definition recyclyeble posters”