We had no idea why (necessarily) BroadSign were ‘Looking For National Sales Director‘ for North America until a little birdie told us that previous incumbent Daniel Fleischer had recently joined Ayuda Media Systems.
Both BroadSign and Ayuda are of course based in Montreal, Canada.
Daniel started at Ayuda last Monday (4th April 2011) though it appears that he actually resigned from BroadSign well over a month ago and was about to go work for a generic ERP software company.
Ayuda CEO Andreas Soupliotis told us “it wasn’t until he and I started speaking on LinkedIn that we realised we had common synergies”.
Andreas was at pains to point out that Ayuda did not poach Daniel.
No doubt Daniel represents continued growth for Ayuda as up until now Andreas has been the single ‘face’ of sales for the company and that would now appear to be all set to change.
Andreas said “Dan will help me sell Splash ERP to the top DOOH networks, and help me pitch Symphony to agencies and networks’.
The lesson for all companies that want to be successful; grab good people when they come on the market and always hire the best. This is a good hire.