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Adidas 3D Mapping In Marseilles

It is Digital and it is Out Of Home and it’s the Mother of All Virtual Reality…

Adidas [1] took over the centre of Marseilles recently for this spectacular 3D Mapping event which was projected onto the façade of Pharo’s Palace Congress Centre [2] for a full twenty minutes in front of a massive crowd.

It was followed by a DJ concert and the whole evening was streamed live on the company’s Facebook page