Amscreen, the UK’s largest nationwide digital media network owner has just announced a deal with motorway service area provider, Welcome Break. The agreement will see 63 digital signage screens installed into Welcome Break’s WHSmith Branded stores and forecourt stores situated within the service areas on motorways across the UK.As part of the deal, screens will be installed into Welcome Break’s 27 locations up and down the country with 34 screens placed in WHSmith stores and 29 in forecourts in the service areas.
Welcome Break will be following in the footsteps of other motorway service providers and major fuel brands such as Moto, together with BP and Shell who already benefit from the Amscreen digital forecourt network and that delivers over 40 million audience impacts every fortnight.
The screens, which will be positioned around the primary till points in both the WHSmith retail and forecourt stores, will carry content promoting Welcome Break’s in-house promotions and Amscreen’s media sales partner Digicom will sell media space to potential advertisers.
Anne Macartney, Commercial Director at Welcome Break said “Amscreen’s ‘plug and play’ technology is easy for us to install and offers Welcome Break the chance to message customers in real time with company owned offerings. It is evident that Amscreen are market leaders in this sector and we look forward to working with them and building a long term relationship.”
Simon Sugar, CEO at Amscreen told us “This will allow us to advertise to an additional 80 million motorists a year and help us to establish ourselves as leaders in the motorway services sector.”
All we can add is that their petrol forecourt network goes from strength to strength … now if it wasn’t for those scaffolding poles!