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#MPDOOH Scratch DOOH, Make That IOOH

Posted By JP Biamby On 14 April 2011 @ 16:56 @747 In Scuttlebut | 2 Comments

I was excited, no make that interested to see a post over at MediaPost entitled Okay, Scratch DOOH, Make that IOOH ^[1]. The ‘I’ is for Interactive.

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2 Comments To "#MPDOOH Scratch DOOH, Make That IOOH"

#1 Pingback By Experiential Advertising » Archive » DOOH Propels Heineken Ads On 25 July 2011 @ 16:02 @710

[…] has integrated a recent TV campaign in Japan with an very innovative digital out of home campaign that comes complete with built in interactivity for consumers courtesy of an engaging […]

#2 Pingback By Experiential Advertising » Archive » Race A Hyundai In Time Square On 30 December 2011 @ 16:24 @725

[…] the results are posted. This is great example of how Digital-Out-Of-Home(DOOH), when executed as Interactive-Out-Of Home(IOOH) can stop people in their tracks and command their attention. The activation clearly demonstrates […]