Ideas presented at an Augmentation panel at Mediaposts’ Digital Out Of Home Forum hinted that the future of mobile devices may possibly be NFC [1].
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An innovative discussion ensued between the panelists about QR codes, Augmented Reality and Experiential Marketing [3]campaigns. We previously reported [4]about the successful interactive DOOH activations with one of the panelists, Harry Dewhirst of Amobee Systems.
2 Comments To "#MPDOOH Is NFC the Future of Mobile?"
#1 Comment By Conscientious Objector On 15 April 2011 @ 14:59 @666
Except that there is only one over-priced handset in the US that is NFC enabled. That speaks to a low adoption curve.
#2 Pingback By Experiential Advertising » Archive » NFC Tech Seeks Critical Mass On 7 June 2011 @ 07:15 @343
[…] technology might possibly be the future of mobile technology as we previously reported, however with so few phones in the market that currently support NFC technology coupled with a less […]