#MPDOOH Award Winners

Gail Chiasson, North American Editor

a deserved WINNER

Goodby, Silverstein & Partners took the Best of Show award for its ‘Yahoo! Bus Stop Derby’ digital interactive transit shelter advertising at the conclusion of MediaPost’s 4th annual Digital Out-of-Home Forum last week in New York.

Unfortunately, no-one from the agency nor client was present to accept that award, nor the two others the same advertising won in both the National or Local Campaign category nor the Use of Interactive Technology category. The advertising saw 150,000 interactive games played during the run of the campaign.

Other award winners included, by category:

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