In an announcement at Global Advertiser Week in Beijing last week the organisers of the Festival of Media revealed their plans for the first ever Festival of Media Asia, to be held later this year.
Speaking alongside the Presidents of the CANA and CAAC in a conference convened with the World Federation of Advertisers (WFA), conference chairman and Founder of the Festival of Media Charlie Crowe, announced that the world’s first festival of media creativity and innovation would be coming to the Asian market. The launch, he said, followed a successful launch for the Latin America media industry in 2010 in Miami and came after the event had reached its fifth birthday in Europe.
Charlie Crowe said “Our research has shown the clear need for a dedicated media event that will unite the Asian industry in much the same way as The Festival of Media LatAm did for media operators and advertisers in that region,”
He added “Asia is obviously larger and more challenging but in fact many of the dynamics and media business challenges are similar. The time is right for a major event that brings the people and issues together, as well as celebrates the new kinds of communication activity happening in the region.”
The company behind the Festival of Media, C Squared, founders of The Festival of Media brand, has joined forces with Lighthouse Independent Media, the publishers of Marketing Magazine in Asia to create an event which address global issues as well as their specific relevance regionally.
Details were unveiled online swiftly after the announcement, highlighting the event as the most important event in the region for the most influential marketers, media owners and media agency networks. The 2-day Festival in November will combine a high-level conference and exhibition with networking sessions and an awards ceremony. The organisers say that the agenda is taking shape, based on feedback from some of the most senior industry professionals about the topics they want covered and the issues their businesses face.
The Festival will offer the chance for delegates to reflect on the many changes taking place in the region’s communications landscape, understand the global trends that are influencing the industry, and learn how prominent brands tackle a region so diverse in culture and reach.
Since the first global event five years ago in Venice, the Festival of Media has doubled in size and established itself firmly on the media industry’s calendar. Over $200 billion of global ad spend was represented at the global Festival of Media in Valencia earlier last year and 73% of delegates were drawn from C-suite or Director level.
About Lighthouse Independent Media
Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication.