HP announced that Martin “Marty” Homlish will be joining the company as executive vice president and chief marketing officer. In this position, Homlish will be responsible for overseeing and leading marketing across the company and will become a member of the company’s Executive Council, reporting directly to Léo Apotheker.
Homlish has more than 25 years of brand management and technology and consumer marketing experience on a global scale. He comes to HP after more than 10 years at SAP AG, where he was the global chief marketing officer and corporate officer, as well as president and CEO of SAP Global Marketing, Inc. During his time at SAP, Homlish was responsible for strategic branding initiatives that resulted in an unprecedented doubling of the company’s brand value, while aligning the company’s marketing, field and product organisations around a best-in-class customer experience.
“Marty is a world-class marketing executive who will lead efforts to drive our entire business forward by creating a unified marketing approach across the company so we present ‘one HP’ to the market,” said Apotheker. “At a time of tremendous change and opportunity in the technology industry, Marty will help strengthen HP’s global brand position. He will help us position our products, services and value proposition to customers as they navigate the new connected world.”
“It is a thrill to join HP to lead the marketing efforts at such an exciting time for one of the world’s best brands,” said Homlish. “HP has a tremendous opportunity to create a total customer experience linked to the company’s new strategy. I am looking forward to working together with Léo and his leadership team to provide our customers and partners the access, insight and information they need to truly share in the benefits of the HP brand.”
Homlish holds a Bachelor of Arts degree in communications from Goddard College. He continued his education at Babson College and the Columbia University Graduate School of Business. In his spare time, Homlish sits on the boards of several organizations, including: Columbia Center for Global Branding and the New York Stock Exchange Marketing Advisory Board. He also is a guest lecturer at the Columbia University Graduate School of Business.