Scala Hires Imperative Group To Help With PR And Marketing

This can only be a good thing for Scala and the industry in general as word comes to us that they have hired Chris Heap and co. at his Imperative Group ^[1] to “develop and promote the many high profile programmes at SCALA”

We believe that this will mean, more relevance and more context output from Scala and lot more “information-rich communications to the marketplace henceforth”

We’ll have more on this story later in the week.