Haivision CoolSign Partners With AOpen Inc.

Gail Chiasson, North American Editor

CoolSign is a feature-rich signage solution that incorporates sophisticated and patented technology to control, schedule, distribute, display, and monitor digital media.

A mature technology that can scale to meet the demands of digital signage deployments of any size, CoolSign can manage media displays from complex video walls, to synchronized flat panels, to highly distributed picture frames.

But the software company had long been looking to broaden its reach in the digital signage landscape. Aquired by Haivision in Q4, 2010, Coolsign was catering to resellers and end-users that were looking to get into digital signage but were having difficulties understanding the vast array of products and services available to them. After its acquisition, the need for a hardware-based digital signage solution became a top priority. It wanted to be able to offer an all-in-one solution.

Raffi Vartian, director of business development, says, “We needed to have a hardware out-of-the-box experience where users can simply pull something out of a box and have it online. We were looking to cover 80% of the digital signage market, and we found that AOpen was covering 80% of that market.”

Initially launched more than 12 years ago, CoolSign boasts a large installed base of networks and players at premier clients, including the US Department of Defense, covering a broad spectrum from retail to corporate to pure-play digital out-of-home advertising networks. Some of these applications run 24 hours-a-day, seven days-a-week, and the media player behind it needs to be able to withstand those demands.

The AOpen DE7000, with its ability to run the most demanding high definition content, was chosen to fill that out-of-the-box need. Housed in a miniscule 6.5” by 6.5” footprint is a fully configurable media player capable of handling the most rigorous of digital signage installations.

“It’s a rock solid ‘industry grade’, great Windows-based platform,”
says Vartian. “AOpen is very easy to work with and listened to our feedback. There is a great group of partnering organizations working with them, and it’s a great company to be involved with.”

AOpen, founded in 1996, is headquartered in Taiwan with offices in America, Europe, Asia and the Pacific. The company has more than 10 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive AOpen’s growth. As a leading manufacturer of digital signage hardware solutions world-wide, AOpen keeps expanding its products and services for digital signage and other vertical application markets. With in-depth market knowledge, the company can offer advice for complete digital signage platform solutions.

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