Comments on: How Soon Will Audience Measurement Be Free?

By: Mike MacMillan

Mike MacMillan — Fri, 24 Oct 2008 16:25:23 +0000

Adrian if you only want an audience 3 metres out your articel is correct. However we measure 10, 20, 40 even 100 metres out using eyebotz ( automated estimation of gaze + to real eyetracking studies). Audience measurement at 4 metres may as well be TV or internet. OOH has OTS is significantly further away.

Trumedia Quividi and Wututu are near impact technologies and may be free. Next generation techs are coming soon.

Watch this space – by the way if you had been at ICSC ASIA with Enqii you may have already seen this – and not VC funded (:

By: Myra Cohen Doukhan

Myra Cohen Doukhan — Fri, 24 Oct 2008 12:35:22 +0000

Just wanted to reassure the DailyDOOH readers that iTRI comes with absolutely no contractual obligations.

By: Paolo Prandoni

Paolo Prandoni — Fri, 24 Oct 2008 12:22:25 +0000

Hello Adrian, it’s reassuring to see that you’re always keeping an eye on the audience measurement market! Just to cross the t’s and dot the i’s, however, I would like to remind all readers that Quividi has been distributing a complete audience measurement demo for over a year now and that Quividi’s demo is completely free of charge: just log on to our website and download away.

So, in short, the answer to your title question is: “So soon it’s already happening!” Keep the good work up!