US: Clear Channel Outdoor Holdings announced the appointment of Michael Chico to Senior Vice President – National Sales Group, effective immediately. Chico will be responsible for elevating national sales efforts, focusing on timely, flexible and innovative multi-market out-of-home campaigns. He reports to Rocky Sisson, Executive Vice President of Sales and Marketing, and will be based in CCO’s New York office.
“With advancements in digital technology and Eyes On, the industry’s new measurement tool, out-of-home is gaining a larger share of advertising spending,” said Sisson. “I am delighted to have an executive of Michael’s caliber driving our national sales objectives, as his dynamic leadership capabilities and well-established relationships in the industry will be crucial in the overall growth of the National Sales Group. I am confident that under Michael’s leadership, the Group will continue on its growth trajectory and execute on our strategic plan.”
Previously, Chico served as Executive Vice President of Advertising Sales and Marketing for Screenvision Cinema Networks, where he was responsible for all of the company’s revenue which includes on-screen advertising, mobile and texting platforms, lobby kiosks and scanners, digital signage and more. His prior positions included Executive Vice President of Advertising Sales for Madison Square Garden, Senior Vice President of East Coast Sales for the NBC Television Stations and he held a variety of leadership roles within the Walt Disney Company, including ABC owned television stations, ABC New Media Sales and ESPN.