US Online Madness About Royal Wedding

Geny Caloisi

American online media outlets have generated more coverage of Prince William and Kate Middleton’s upcoming wedding than their counterparts in the United Kingdom, according to a study by the Nielsen Company.

The study analysed online media content from 1 November 2010 to 3 April 2011, and shows that the United States had a higher share of royal wedding coverage by traditional online news sources compared to the same kind of coverage in the UK and Australia.

The study looked at content of news sites that are online only, web versions of print or broadcast outlets, industry publications, and wire services.


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