Audience Metrics Guidelines Debut Tomorrow
Adrian J Cotterill, Editor-in-Chief
We are really looking forward to the Out of Home Video Advertising Bureau‘s Audience Metrics Guidelines that will be debuted tomorrow (Wednesday, October 29th, 2008) at OVAB’s Digital Media Summit: Focus on Digital OOH being held in New York.
Rest assured that we are covering the event (the benefit of having Canadian and New York based contributors).
Michael E. Kassan, founder of Media Link is doing the keynote we believe and there are several newly announced speakers including executives from OMD, Avenue A/Razorfish, Zenith and MediaVest.
There may still be time to register, see http://www.ovab.org/summit/
Watch this space for our reports.