On May 18th and 19th as part of #ScreenMediaExpo in London, Ross Haxton, Group Director of SCG London and Bryan Meszaros, Managing Director of OpenEye will deliver a keynote presentation entitled ‘Creating a Cross Channel Brand Experience‘.
The presentation will combine two distinct perspectives on brand strategy and communication. Meszaros, who started the retail media consultancy OpenEye [1], will focus on the importance in leveraging multiple media channels, such as mobile and digital signage to create a consistent engagement strategy.
Haxton from the multi-disciplinary brand design firm SCG London [2] will leverage his experience to further discuss the importance of a consistent brand communication and design strategy in both the retail environment and across all external communication channels.
“Brands today are presented with a multitude of dynamic media options, which enable them to engage consumers in a variety of ways,” explains Meszaros. “Their efforts however, often falter with the brand message becoming unclear in crossing-over a variety of media channels.”
Haxton and Meszaros will further explain how brands need to achieve a clear cross channel strategy; defining where and how they communicate, appropriate content and a consistent tone of voice is conveyed to relevant audiences.