Gail Chiasson, North American Editor
Following a series of pilot tests, Montreal-based BroadSign International, has integrated its proof-of-play reports with Intel AIM Suite, an anonymous video analytics technology, to offer a comprehensive measurable signage solution.
The integration means that from now on, digital signage networks using BroadSign and Intel AIM Suite will offer their advertisers not only proof-of-play reports but also audience numbers shown for every ad played.
Such correlation is essential for networks to attract more advertisers, who are often reluctant to believe the self-reported audience data that most networks are still providing today. Tying together the two metrics makes it easier for advertisers to analyze campaign performance and allows adjusting the schedules, content and targeting of the ads based on the combined reports.
BroadSign. is a leading global provider of a premier software platform for digital signage networks. The software enables operators to target out-of-home audiences, sell network airtime, reliably playback scheduled content on each screen and account for campaign performance.
BroadSign also provides cross-network campaign execution of DOOH media aggregators via its Open API platform. Over 400 digital signage networks in 25 countries run on BroadSign’s platform.
To book a demo of the integrated BroadSign proof-of-play solution featuring Intel AIM Suite at #ScreenMediaExpo – in London, write to: welcome@broadsign.com with the subject line: ‘Request for BroadSign-Intel demo’.
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