Melis Ertem MMA’s New Global Chair

Gail Chiasson, North American Editor

The Mobile Marketing Association has elected a new Global Board Executive Committee with Melis Ertem, head of Turkcell’s Product & Service Management; Media & Entertainment & Carrier Services Division, as its new Global Chair.

Ertem who has lead the mobile marketing business within Turkcell to become a $USD 100 million dollar business in five years, will hold the position of Global Chair for the remainder of 2011 through the first half of 2012.

“Mobile Marketing is experiencing explosive growth worldwide, making it imperative that we, as the leading global mobile marketing trade association, continue to work harder and smarter in an effort to develop a mobile marketing industry to meet the demands of marketers and consumers worldwide,” says Ertem. “I look forward to working with the MMA Global Board and Executive Committee in driving the mobile marketplace to fulfill and exceed on its promise and expectations.”

The Global Board Executive Committee includes:

The new Executive Committee reflects the MMA’s global membership, which includes more than 700 companies throughout North America, Europe, Middle East and Africa, Latin America, and Asia Pacific.

“It is with great pleasure that I welcome these industry leaders across all segments of the mobile marketing industry as part of the MMA Global Board Executive Committee,” says Greg Stuart, Global CEO of the MMA. “It is clear that more and more marketers are finding ways to embrace mobile marketing as an indispensible part of their marketing mix to reach and engage with consumers. We look forward to invigorating the MMA with strategic programs that leverage the current momentum in the mobile marketplace.

“The MMA Global Executive Committee is a key factor in our ability to implement real and sustainable change, as well as leadership within the industry and there is no better group of executives with whom I have more confidence in helping us make this happen.”

The complete list of the MMA Global Board of Directors is available at

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