A report by Bernstein Research [1] analyst, Toni Sacconaghi suggests that until a critical mass of NFC based POS terminals at retail is reached, companies like Apple will forgo supporting NFC technology.
[2]
Despite the fact that earlier this year, Verifone [3] announced that it will include NFC technology in all new Point-Of-Sale systems offered to merchants, at this very moment, there are so few US merchants that actually have the capability to accept NFC enabled payments.
Mobile payments using NFC technology require POS [4] terminals that support mobile payments via NFC enabled mobile devices.
When there are over 4 million merchant locations in the United States and only 51,000 of them support mobile NFC [5] payments; Clearly, a higher critical mass is needed for mobile payments to take off Sacconaghi noted.
NFC technology might possibly be the future of mobile technology as we previously reported [6], however with so few phones in the market that currently support NFC technology [7] coupled with a less than 1% market penetration of retailers who accept mobile payments via NFC may be a clear indication of how far from the future we really are.
2 Comments To "NFC Tech Seeks Critical Mass"
#1 Comment By Faraz Khan On 20 May 2011 @ 18:00 @792
Great point JP. There is an infrastructure issue needed to be addresses before the NFC industry can really take off.
In a recent report by IHS iSuppli, they estimate that NFC enabled phones will reach 550 million units in 2015. In another report from Research and Markets, analysts from TechNavio forecast that the Global Near Field Communication Device Market will reach $560 million in 2014, driven by the rapid growth of those mobile units.
I would agree that there is a clear relationship between NFC enabled devices/cell phones and NFC p.o.s. systems. The question is, which will come first.
Here are links to those two reports:
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[9]
#2 Pingback By Experiential Advertising » Archive » Nicki Minaj Performs For Launch of Nokia Lumia 900 On 12 April 2012 @ 13:54 @621
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