Sony TVs To Hit The Streets For DOOH

Geny Caloisi

We could see the sun setting over London while Sony was presenting its digital signage proposition last night at the beautiful Babylon Roof Gardens restaurant in West London. A selected group of journalists listen to how Sony wants to put forwards its Bravia range of TVs, as a glossy alternative to digital signage monitors and offer the market a simple and cheaper HD digital signage player, the VSP-BZ10.

Martijn Bakker, Digital Signage Solutions Specialist Display Business Group Professional Solutions Europe

VSP-BZ10 HD Digital Signage Player, which works with Sony’s Ziris DS solution, is able to provide Full HD video and image playback with interrupt capability useful for on-the-fly messaging.

You will need one player per screen, unless you are playing the same content and you daisy-chain the screens, but it has no fan and no hard drive, so it’s silent, doesn’t break that easily and it only consumes 8W (half of what a light bulb consumes).

It supports vertical and horizontal scrolling text, as well as conversion of Flash and Powerpoint files and allows for SD, USB or Network distribution.  The VSP-BZ10 comes with free bundled software which has pre-set control commands for Bravia (selected models only) and  is capable of managing up to 10 units of VSP-BZ10 players.

Sony VSP-BZ10

The Bravia line-up, which looks the same as consumer models , will expand Sony’s existing range of Bravia professional displays from four to nine models with screen sizes of up to 60” and 65” screen size. The new models are fully modified for professional usage, with a built in RS232C-HDMI converter box for remote monitor control.

The Bravia range has been specifically designed for B2B applications and to meet the needs of the corporate, public sector and small business user. However, these screens are not meant to be on 24/7 and can only be installed in landscape – not portrait.  According to Martijn Bakker, DS solutions specialist at Sony, this is appropriate for the market they are after. The screens also have quite a bulky vessel so they would be no good for video walls, but Bakker said they are working on a new thinner vessel model to cater for this need.

The screens come in two flavours, LCD and LED. The latter adjusts backlight brightness according to the picture content and instinctively alters settings depending on the nature of the image, creating clear and vibrant images. The built in light sensor identifies the level of ambient light and adjusts the television brightness accordingly, automatically providing a great picture and also saving energy. Similarly a built-in intelligent presence sensor can detect viewer absences, and turn off the screen, before reverting to Standby mode. Sensor triggers can then reactivate the screen when viewers return, ensuring that energy is not wasted displaying images to empty rooms. The former is a cheaper alternative.

The Bravia professional displays offer also a USB playback function providing easy entry signage and affords users flexibility in terms of both file format and content display options. The RJ45 connector provides internet capability, utilising a built-in Opera based browser.

You can also talk to the telly! Bravia display owners can also benefit from free access to Skype-to-Skype internet voice and video calls.  Additionally, the Media Remote App allows for smartphones to be used for easier keypad input. Operators can use their smart phones for BD player/BDV operation, keyword input, content search and more.


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