Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the first ‘launch advertisers’ that CBS Outdoor have signed up for Westfield London which opens its doors in two days time (Thursday 30th October).
Dan Matthews, Business Director, Starcom told us “Starcom are determined to seek out premium environments for Samsung, reflecting the brand’s positioning, and digital outdoor forms a core pillar of this approach. Westfield gives us the opportunity to reach the right audience in a very clean, uncluttered ad environment. What we loved most was that the screens have been incorporated into the overall design of Westfield, not as an afterthought.”
Indeed, we like the way that the screens that are housed in Pods have been incorporated into the mall environment (the design is great – see picture of Pod here) BUT we still think the screens are far too small.