2,500 New Locales For GoGo Cast

Gail Chiasson, North American Editor

Cranston, Rhode Island-based GoGo Cast Inc., offering dynamic content and digital merchandising in the digital-out-of-home space, has announced an in-store collaboration with Gulf Oil LP.

The agreement calls for select installations of GoGo Cast’s industry-leading dynamic digital sign and advertising solutions in over 2,500 convenience store locations – to begin in this month..

GoGo Cast’s Go-Screens offer a digital sign and advertising solution for convenience stores by providing significant and useful information to engage customers.

Gulf Oil will use GoGo Cast’s exclusive customer and location data to create streaming content that is tailored for its locations. This solution gives Gulf Oil’s network of dealers the ability to reach a captive in-store audience by delivering practical and effective messages at precisely the right time to help influence buying decisions directly at the point-of-purchase. The digital displays enhance customers’ in-store experience and give a greater awareness of sale prices and special promotions.

Vendors will benefit from an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. Gulf locations are expected to see a significant increase in sales for products advertised on the screens in the select retail outlets where they are installed.

“As Gulf Oil continues its national expansion, we welcome partnerships with companies that provide cutting edge products that contribute to the success of our dealers’ businesses.” says Ron Sabia, Gulf Oil president and COO. “We believe GoGo Cast’s product can enhance our customers’ shopping experience while building greater customer loyalty for our dealers.”

David Paolo, president and CEO of GoGo Cast, says, “With our ability to provide real-time messaging and dynamic content through our networks, GoGo Cast is quickly becoming the venue of choice for retailers and brands alike to reach the critical mass of ‘on-the-go’ qualified buyers.”

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