Bluefox CEO Guillaume de la Tour has exclusively told us just before starting the DS conference here in Moscow, that Bluefox and DigiSky have signed a partnering agreement to work together in Russia and the whole of the old USSR countries. The release will be out later today.
“We provide 150 channels of content in 15 languages all over the world, from road traffic, videos, to entertainment and news. But our content has to be localised, adapted to the local countries. The tradition of Bluefox is to partner with local companies in the countries where we distribute content. Our partners are companies that know their market,” said de la Tour.
“We’ve been talking about this partnership with Vladimir Kozlovvn from DigiSKy for over six months and I trust him and his company. We share the same vision about the industry and DigiSky has the expertise on its market. DigiSky is a leading OOH company in Russia and have the right team to be really dominant in this market,” concluded de La Tour.