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OVAB Session – CLOSED -Thanks everyone for subscribing to the feed. Summary of sessions will be posted on www.dailydooh.com
about 12 hours ago [1] -
OVAB Closing Remarks: “clients media spending will flatten out in 2009 but DOOH allocation will remain the same or increase”
about 12 hours ago [2] -
OVAB Closing Remarks “Audience is common unit of measurement and disclosure on how data was analyzed is paramount”
about 12 hours ago [3] -
OVAB Closing Remarks “OVAB is helping industry speak the same language, guidelines were developed as a collaboration & negotiation
about 12 hours ago [4] -
OVAB Closing Remarks. – Phil Lenger’s “content doesn’t always have to compelling all the time – they came to shop not watch your channel”
about 12 hours ago [5] -
OVAB Closing Remarks – End of Summit – up next.
about 12 hours ago [6] -
John Marson, Kraft “overall budgets are flat – but it will depend on how the media delivers on the strategy”
about 12 hours ago [7] -
Gerald Johnson – ConAgra “DOOH spend will increase as we use it to understand and experiment – overall spend is flat.”
about 12 hours ago [8] -
Emily Freed- History Channel “prove business metrics – it’s a battle for every dollar”
about 12 hours ago [9] -
Panel Q&A: “Overall budgets are smaller, but allocations have not been changed, DOOH is still a valuable media”
about 12 hours ago [10]