Patrick Quinn, CEO PQ Media [1] delivered highlights and some exclusive details on their follow up report to their recent 2007 analysis.
I will submit more specifics in an upcoming post, the key take away was that PQ Media predicts that the current economic downturn will actually accelerate the growth of the place-based media industry as it will become the most efficient and direct way to communicate with consumers out-side of the home.
They also noted at that by 2012 the video advertising networks will exceed 2 billion in revenue and DOOH will exceed 4 billion.
1 Comment To "OVAB Report: OOH Media Forecast 2008-2012"
#1 Comment By Perry Korse On 31 October 2008 @ 16:18 @721
OOH and DOOH forecasts varied widely last year expept for the uptrend. May be we need to divide the OOH scetor into at least five catagories instedad of bundling them.