ECCO Worldwide Gets More In The Mood
Gail Chiasson, North American Editor
Shoe retailer ECCO is adding enhanced, state-of-the-art visuals to its current in-store solutions worldwide, provided by Mood Media Corporation, to entice its customers with a multi-sensory shopping experience.
ECCO has been producing high-quality, casual comfort shoes with optimum fit for 48 years. Mood Media, Toronto-based in-store media specialist, will provide individually tailored audio and visual solutions to over 300 of ECCO’s stores worldwide using Mood Media’s unique TeamCo software. Mood Media already provides ECCO stores with a customized in-store music channel which plays a classy mix of chilled lounge tracks, to relax customers and entice them to stay for longer.
After seeing the visual solutions Mood Media currently provides to its other clients, including Virgin Megastore and Yves Roches, ECCO has asked Mood Media to add new in-store visuals to its stores. This will form a fully integrated in-store media system called ‘ECCO Media.’
Mood Media’s cutting edge TeamCo software platform will ensure that all of the in-store audio and visuals can be scheduled, managed and broadcast from one place, allowing ECCO to have full control over the system.
ECCO will be provided with LCD screens broadcasting eye-catching content tailored to the brand’s customer demographic. As well as showcasing the store’s latest product ranges, Mood Media’s creative team will establish new creative content ideas to promote products that reflect the ECCO brand. This replaces ECCO’s former in-store TV channel, which did not update in line with brand promotions.
Lorne Abony, CEO and chairman of Mood Media Corporation, says, ‘Working with an established brand like ECCO across our worldwide network is an incredibly exciting opportunity for us. Developing our client relationships and adding additional media services to our customer’s in-store network is of the utmost importance to our client-centric approach.’
‘We were extremely impressed with the audio services previously provided by Mood Media and it was, therefore, a natural decision to ask them to install our new visual systems,” says Peter Hansen Guldbrandt, global concept manager at ECCO. ‘We hope that being able to combine two types of in-storemedia will be a fantastic way of enhancing the ECCO brand even further.’
Recently named Canada’s fastest growing company by PROFIT magazine, Mood Media is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia. Through its subsidiaries Mood Media, Muzak, Touch and MoodEntertainment, Mood Media Corporation’s products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors