Great article, would agree the market is flat for today”2008″ however when looking at traditional advertising mediumes vs OOH and CPU’s for justification of media dollars spent in 2009, you need to define what OOH $ you are seeking, marketing or retail, which are two different worlds requiring a different matrix of sales justifications for successful capture. The only way to quicken the agencies release of OOH ad $ is to justify the process with a measurable solution which I’m sure many of us already realize, however we have engineered a game changing solution legitmizing OOH AD capture and plan on using it for 2009:)

J. Woolsey