#InfoComm11 Cotnent Is Knig

Adrian J Cotterill, Editor-in-Chief

You can forget the Doctor’s rhetoric on the term ‘digital signage’ because Gefen came up with a completely new term for our industry last week at #InfoComm11…

You never know ‘Digital Singange’ <sic> might catch on? Talking of the Doctor he was on fine form on some Brawn organised seminar on the show floor…

We are not sure who borrowed from whom but in the action shot (shown above) we noticed the exact same foil (the ecosystem diagram) that Bob Rosenberry, Visual Solutions, Retail Solutions Global Business Unit, Hewlett-Packard gave in his truly AWFUL presentation entitled ‘The Evolving Digital Signage Vendor Ecosystem‘ in the DisplaySearch Digital Signage conference on the Tuesday.

Whilst HP have heavily endorsed Scala elsewhere in their corporate hegemony the ‘Visual Solutions, Retail Solutions’ business unit don’t seem to (a) get what digital signage actually is and (b) explain what they are doing in the space. For a ‘visual solutions’ group their foils / slides are also appallingly bad.

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