DailyDOOH

Adrian J Cotterill, Editor-in-Chief

I asked Julian Treasure over at The Sound Agency earlier this week, if he could create me a single page foil that summarised his thoughts, his work and his company’s offering of Sound and Sound Consultancy (a tall order considering the scope of the subject matter).

I wanted a single page which I could then use in my own speeches and presentations and (of course) credit him with the detail. He came back with 3 foils but I do pride myself on the mastery of the simple Powerpoint and indeed got it down to a single foil. I will be using this PPT later today and in 2 weeks time again in India at the DS Asia event.

Anyway, thought I would share the salient points with you.

Sound affects people powerfully, altering their behaviour

• Primary effects are physiological, psychological, cognitive, behavioural
• Research has shown that sound can increase retail sales by over 30%

Most retail sound is arbitrary, incongruous and hostile

• Main effect is to reduce dwell time and therefore sales

How to design an effective soundscape

• Create audio brand guidelines
• Remove inappropriate noise
• Optimise acoustics and install a decent sound system
• Design an effective background sound using psychoacoustics and ABGs
• Add foreground sound that is targeted, appropriate, valuable
• Consider the whole soundscape and listen: shut your eyes!
• Test and test again

Julian’s Sound Agency offer, and trust me, it is so worthwhile you talking to them when doing a screen network or any retail work…

BrandSound™

• The sound of your brand defined and optimised
• A four-stage process
  • SoundCheck – full competitive audit
  • SoundThinking – BrandSound defined in full audio brand guidelines
  • SoundPractice – BrandSound expressed
  • SoundHealth – optimisation and development

Sound creation and removal

• Custom sound design and production
• Soundscape design for retail and other commercial spaces
• Music composition and styling
• Audio programmes, sonic logos
• Leading edge delivery technologies such as reactive sound, generative sound and hypersonic loudspeakers
• Acoustic treatments for spaces

Sound consultancy

• Expert advice on applied sound including:
  • Strategies, training, conferences, blue sky days, white papers, sound audits, teambuilding, event sound, voice coaching…

www.thesoundagency.com

This entry was posted on Thursday, November 8th, 2007 at 01:26 @101 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.