Brussels-based agency iDklic [1] has been selected to create a new television channel for VisitBrussels, the Brussels Regional Tourist Office. The concept will see iDklic in charge of the project’s hardware, software, monitoring the network and selling advertising.
Visit Brussels TV will be deployed in over one hundred and fifty 3*, 4* and 5* star hotels and other tourist attractions around Brussels. Amongst the partnering organisations are the Accor and Starwood Hotels chains.
Jean-Charles Figoni, iDklic’s CEO, told us “it’s a great opportunity for us to get visibility all around Brussels. And with its potential to be deployed in other large cities in collaboration with tourist offices, we’ll be able to reach out even further! It’s a great concept, allowing each city to creates its own affordable TV channel.”
Visit Brussels TV, which will be launched in September 2011