Europcar recently began a live digital outdoor campaign to promote freeDeliver, their new hire car delivery and collection service which will, we quote “save an hour in your day”. The campaign is based on a Twitter stream from #myextrahour where people describe what they will do with the hour they gain.The tweets can be seen across JCDecaux’s D6 network and on i, the new Première digital site on London’s Cromwell Road.
Jaimes Leggett, Managing Director, at Ogilvy & Mather said “It’s great to be able to leverage social media activity at a broadcast level. Bringing these Twitter feeds direct to the iconic i site and on D6’s nationally is a great way to inform consumers about the benefits of freeDeliver as they go about their normal day.”
The creative features Europcar’s branding and url with the freeDeliver logo and poses the question “What would you do with your free hour?” Below this a scrolling twitter feed which runs through the responses such as “I’d use #myextrahour to lie down and digest this pizza and chips” for example.
Under the Twitter headlines the call to action prompts “What would you do? Tell us at #myextrahour.”
This is the first live copy execution to run on JCDecaux’s i site. The campaign was booked by MediaVest and is supported by broader outdoor, TV and online activity.