Lord Sugar is taking his ongoing Twitter quarrel with Piers Morgan to the next level by making digs at him in a cheeky video created for Linklocal, a service that allows local business to advertise across his Amscreen network of 3,000+ digital screens across the country.
Amscreen worked with Boleg Bros, renowned for their Apprentice Lego virals, to create a tongue-in-cheek instructional video which features none other than Lord Sugar’s Twitter rival Piers Morgan.
Amscreen is easily the UK’s largest digital screen media network owner and is today re-launching Linklocal.
Simon Sugar, CEO at Amscreen (shortly to appear in one of our CEO spotlight features as well) told us “We wanted to re-launch Linklocal with a bang, and what better way than to create a fun video to spread the word and get people talking about it? The Boleg Bros’ work is hugely popular and so it seemed like the perfect fit. We hope people enjoy the video and visit Linklocal.co.uk to find out more”
In the video, Lord Sugar’s character explains that the service can be used by any ‘Tom, Dick or Harry’ and mischievously refers to Morgan. The pair have been embroiled in an ongoing spat on the social networking site for the last few months, including waging several high-stakes bets in aid of Great Ormond Street Hospital.