Hire The Right Tool For The Job

Geny Caloisi

Digital Marketing Agency, Argent Ram Media, has created a signagelive powered totem display to help DIY store customers hire the right tools.

The ‘Hire Station Virtual Hire’ provide tool hire facilities for a number of national DIY retailers across the UK. The new digital signage system is being trialled in the recently rebuilt branch of Homebase, in Aylesford near Maidstone.

A 32″ LCD screen is set into a purpose-made, branded totem display stand that can be situated anywhere within the Homebase store. The aim behind the display is to increase enquiries for tool hire either by phone, in-store or through the Homebase website. The marketing message on the stand itself is clear – “Pick up a Tool Hire Leaflet”. Bespoke video content has been created to be displayed on the screen showing the range of tools and equipment available to hire.

“Digital signage presents a unique and effective way for us to communicate to potential customers. With the correct call to action we hope these trials present new opportunities and increased revenues for us. Working with Argent Ram has been good for our team as they are a modern thinking and flexible team led with a vision, for which this trial is testament to. We hope the trials are effective and look forward to working more closely with Argent Ram,” said  Mark Moody Director Climate Hire, Virtual Hire, Lifting Point and Ecommerce at Hire Station.

If the Homebase trial is successful, Hire Station will be looking at adopting Argent Ram Media’s digital signage totem displays as one of their main marketing tools for all their virtual hire partners through the UK. The ongoing business relationship would result in significant growth for Argent Ram Media, with commensurate employment opportunities for designers and sales consultants.

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