Out-of-Home media company Eye, has expanded its Landscape Digital network across premier shopping centre locations in New Zealand.
By the end of the rollout, the network will impact a total of 2.7 million Shoppers fortnightly – a 60% increase in traffic and almost doubling the size of the network. The rollout will be in key Westfield centres such as St Lukes, 277 Newmarket, Riccarton, WestCity and Downtown, in the heart of Auckland’s CBD precinct.
According to the company, the new network will feature larger and brighter screen technology and use 40% less power consumption. The quality of LED LCD technology is more advanced, especially for display images for advertisers.
Cameron Taylor – Sales Manager, EYE New Zealand told us “The combination of high impact sites and extended reach of the Landscape Digital Network offers advertisers an extremely powerful mix to reach audiences close to the point-of-purchase in high dwell areas such as above escalators. The result is powerful messaging for the advertiser and a filling in of those empty moments in centre when Shoppers are primed to spend,”