Samsung & Brian&Berry, Milan

Giuseppe AndrianĂ²

Technology, fashion, design and communication: Samsung Electronics Italy and BRIAN & BARRY Brand united in the heart of Milan to create a unique innovation experience.

The agreement between the two brands is the result of an exclusive partnership, Samsung brings the best technology in the field of Digital Signage, IT and mobile telephony in the new flagship store in Via Durini, which is filled with compelling emotional images through (what I think is) the most innovative video wall Europe.

Much than 150 x Samsung SyncMaster 460UT-2 ultra-bezel screens were used to create 17 large video walls visibile on 17 shopping windows of the store. One additional Videowall is used inside the store to empasize the store esperience that is probably unique in Europe.

Following the path created by Benetton Live Windows and the same strategy that Sony Italia does with Armani Gallery in the year 2000 the fusion between fashion and technology express it’s best in that new installation in the heart of Milano.

Well Done Samsung!

Leave a Reply