Clear Channel Spectacolor [1] and Greater Than AIDS [2], a national campaign developed by the Henry J. Kaiser Family Foundation [3], a non-profit foundation dedicated to major U.S. health care issues and the U.S. role in global health policy, plus the Black AIDS Institute [4], a think tank exclusively focused on acquired immune deficiency syndrome (AIDS) in Black America, are running a campaign to bring mainstream attention to the AIDS epidemic.
[5]The U.S. Centers for Disease Control and Prevention [6] estimates that more than one million Americans are living with human immunodeficiency virus (HIV) and, of that number, one in five (21%) is unaware of his/her infection.
The campaign launched June 27, National HIV Testing Day. The Kaiser Family Foundation and Black AIDS Institute teamed up with Clear Channel Spectacolor to unveil a ‘Greater Than AIDS’ public service announcement on Clear Channel’s SpectacolorHD digital billboard in Times Square.
Greater Than AIDS is a national movement that responds to the continuing HIV/AIDS crisis in the U.S., with a particular focus on the severe and disproportionate impact of HIV on Black Americans and gay / bisexual men. Through a national media campaign and targeted community outreach, Greater Than AIDS aims to increase knowledge and understanding about HIV/AIDS and confront the stigma surrounding the disease.
Clear Channel Spectacolor donated time on its billboard to bring mainstream attention to the AIDS epidemic.
The SpectacolorHD display is a powerful out-of-home platform that captures the attention of more than 500,000 people daily in Times Square. The Company hopes to leverage that platform raise awareness about the impact of HIV/AIDS, fight the stigma associated with HIV and other Sexually Transmitted Diseases, and encourage people to protect themselves and get tested immediately.