Canary Islands Totem With Trumedia

Adrian J Cotterill, Editor-in-Chief

The Meridiano Tenerife mall in Santa Cruz de Tenerife (in the Canary Islands) has installed this interactive digital screen in a totem…

The totem, the first of its kind in the community, offers built-in audience measurement using Trumedia. In the first two weeks of operation we are told that it measured more than 6.000 digital impacts

Antonio Condes, comercial director of DS Digital Screens, the company responsible for developing the project with MDI Totem from Tenerife, explained that it was “a system which combines the functionality of a kiosk service with advertising content but also differs from other solutions in that it can integrate audience measurement systems from Trumedia”.

More totems are likely to be installed in the coming months, the next one being in the Plaza del Duque mall, also in Tenerife.

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