Mexican Digital Signage Forum Speaker Lineup

Geny Caloisi

For a third consecutive year, Kolo Academy is organising a day of talks for the DOOH industry in Mexico City on Thursday August 11, 2011 at the WTC Salon Palenque.

Rene Garza, marketing director of Terra Networks will explain what are the key ingredients to succeed in the signage industry in Mexico. Garza is currently in charge of Bancomer TV.

Bacomer is the largest bank-based signage network with over 2,000 screens in 1,014 branches in more than 50 cities. Garza is developing an ad space business model based on the sustainability of the ad-space sales based on the Bank’s network.

ComQi's Esteban Perez

Esteban Perez, sales manager of Latin American Markets will be talking at the event for the first time, sharing his knowledge in this market. He said: “In the Spanish speaking countries the digital signage trends basically started with strong technological components mainly provided by dedicated hardware and software companies. Therefore Network owners did not look at Digital Signage Network as a tool to communicate or advertise. However today, and for the past two years, there has been a major change in the DS industry trend moving away from the technological dominance in favor of communication trends, be it for media advertising, informational, and also entertainment purposes.”

The speaker line up for the Third Mexican Digital Signage Forum has been announced:

  • 10:00 Registration
  • 11:00 Keynotes
  • 11:30 to 12:15 Return on Investment Mauricio Villaseñor, Intel
  • 12:45 to 13:30 Corporate Digital Signage Francisco Gaytan, Fotocomm
  • 15:10 to 16:00 Components of a successful network, Rene Garza, Terra Networks
  • 16:00 to 17:00 LatAm Market Trends by Esteban Perez, ComQi
Perez concluded:  “I hope that some of this DOOH Latin market trends can help to focus the strategies of the sector. I will summarize at least what we mostly perceive in our daily work within the digital signage business and the Latin market I personally believe this are very positive trends that represent a lot of interesting business opportunities and fields with great potential for development in Latin America, which adds an extra attraction to digital signage.”

Address: Calle Filadelfia, Col. Napoles, Mexico City, DF 03810 México

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